For busy, working-class men in their 30s–40s — real plans that fit your life.

Training Hard But Not Getting Results?

Lose 50-100lbs and keep it off, even if you're tired, sore, stressed, and already on your feet all day!

No fluff. No fad diets. Just practical, proven steps.

(No starvation. No cardio marathons. No gym bro nonsense.)

Free Training — Or Skip It, Book A Quick Call

Prefer a straight conversation? Book a free strategy call — no pressure, real next steps.

If you’re ready to finally lose the weight and keep it off...

👇 Click below to book your free strategy call👇

Mike — Lost 100lbs while working long hours.

German — Down 35lbs without living at the gym.

🎯 Calls are free — but I only open a handful each week. Claim yours below.

Does This Sh*t Work?!

(We'll let our clients do the talking...)

David: From 240 → 200 working 50+ hour weeks!

Adam — Lost 50lbs while working 50+ hours.

Orlando lost 7% body fat while working a sales job!

Jose gained 15lbs of lean muscle mass!

Naeem gained 30lbs of muscle working 70+ hour weeks!

Kevin gained 30lbs while being a single parent and full time job!

Ben lost 60lbs while working 2 jobs and eating the foods he loves!

Marcus lost 70lbs working 60 hour work weeks as an electrician!

Bryan gained 35lbs of lean muscle mass!

Who Is Lionel?

I'm not just a coach who talks about transformation. I've lived it.

I grew up with nothing. Before 2011 I was homeless, broke, and overweight at 250 pounds working 3 jobs while putting myself through school just to survive. I lost 85 pounds myself and discovered my entire purpose in the process.

I went on to earn my Kinesiology degree from UNLV, became a certified master trainer, and have spent 14 years personally coaching over 800 men one on one. Not a team. Not a group program. Me, personally, in your corner.

I built Create Your Greatness because I know what it feels like to be lost in your own life while carrying the weight of the world. And I know fitness is the vehicle that brings men back to themselves.

If you're ready to work with someone who's been where you are and has helped hundreds of men get out let's talk.